for a business startup
Oxford Research & Policy is a new startup offering consultancy in the area of scientific resarch – a field in which knowledge and experience are essential.
When dealing with a business focused on scientific matters, there is an obvious pull in the direction of scientific imagery. Our solution, however, rejected this approach: we felt that such symbolism tended toward the clichéd, the predictable and the unmemorable.
Instead, we differentiated. Both research and policy work, we reasoned, demanded particular qualities: knowledge, discrimination, vision. This led us to concepts such as wisdom and, ultimately, of far-sightedness.
To convey these qualities, we decided to allude to Greek mythology. The final logo design depicts the staff of Tiresias – a legendary figure upon whom the gift of prophecy was bestowed by Zeus.
We're pretty pleased with the result: a logo that intrigues. A conversation-starter. A visual metaphor. Something – we hope – that people will remember.